While the major labels are currently breaking down and their artists are suffering the consequences, several bands have embraced the new direction of music distribution. A somewhat more liberal approach to music circulation has been proving to be very successful, and Nine Inch Nails are very much at the forefront of this. Trent Reznor, aside from being an awesome musician and a very intelligent guy, has proved with his continued success that he really knows what he's talking about when it comes to the marketing of music and what the future holds for the business, as well as how artists now have the tools to market themselves and formulate their own success. Regardless of whether or not you're a NIN fan, this interview is certainly worth your time.
